Applause for the JAB Spot Challenge

Applause for the JAB Spot Challenge

Home textiles in fantastic scenes: Julie Böhm is the winner of the JAB Spot Challenge. The exciting film fills fabrics with life.

astronaut

Alienly beautiful: the astronaut in the spot by Andreas Schnögl and Frederick Gomoll feels completely at home on the moon thanks to the curtains he brought with him. "Feels like home!" JAB Spot Challenge

Curtains? Are real space wonders and designers when used with imagination. JAB Anstoetz took an unusual approach and organized the "Spot Challenge" together with the Film Academy Baden-Württemberg: Ideas for an extraordinary staging of home textiles were in demand.

Human chameleon: In the spot "Camouflage" by Julia Boehm, a girl takes on the patterns of the fabrics around her. Camouflage color with a difference!

JAB Spot Challenge

Alienly beautiful: the astronaut in the spot by Andreas Schnögl and Frederick Gomoll feels completely at home on the moon thanks to the curtains he brought with him. "Feels like home!"

JAB Spot Challenge

Bulletproof thanks to curtains - at least when a sniper's attack on the protagonist is prevented by the textile fabric panels in Christian Cramer-Clausbruch's spot "Sniper."

JAB Spot Challenge

What a dog's life! In the animated film "Ordinary World" by Kim Nguyen, two four-legged friends and a bird have designed their living spaces with textiles.

JAB Spot Challenge

The best entries have now been awarded, the winner among the five finalists has been chosen by public voting: In the end, Julie Böhm prevailed against the competition - her design was professionally produced and can now be seen online as an elaborate video clip. The film by JAB Anstoetz stages an imaginative story in impressive images - and literally brings the finest fabrics to life. Curtain up!

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